Brochure Printing Information
If you are looking into brochures here is our brochure printing information and thoughts and at Direct CDs we are more than happy to help. However, before you go any further there are a number of things that you need to take into consideration in order to get the maximum return on your investment. If you would like a quote on brochure printing please click here and below you will find out some thoughts on what to consider if you are new to ordering this type of product.
Why, Who etc.?
Before you even start thinking about design, content or finish you need to think about what you are aiming to achieve with your brochure. The first thing to consider is what is its purpose? Is it to lead people to your website, generate sales directly or send people to your showroom for example and what will the ‘call to action’ be? Secondly, who is your target audience? You must consider who you want the brochure to appeal to and make sure that it will have the right message to grab their interest.
This is probably the most important page as it will be the reason why someone either picks up your brochure for a read or ignores it. Make sure it grabs your target audience’s attention straight away with a good image and catchy headline or special offer. You could also hint at what can be found inside to entice people in.
The brochure must be in keeping with your brand. Firstly because it will help to strengthen your brand identity and secondly because if it is too different, it will look disjointed and as though it doesn’t belong to your company. This doesn’t just apply to the design, make sure that your brand identity is also consistent throughout the content.
Space and colour are major things to consider when it comes to the design of your brochure. Don’t overcrowd your brochure and don’t use too much text as it will be off putting and will detract from the overall message. Also give careful consideration to the images you use. Again, don’t overcrowd the pages with images but above all, make sure they are high quality and interesting images. When it comes to colour, stick to your brand identity and if at all possible use a professional designer. If you are doing the brochure yourself, seek some honest feedback from someone that doesn’t work for your company – preferably people that fall into your target audience. Why not ask some existing customers what they think? Designers also champion the use of white space because it keeps things looking fresh and clean as well as making it easier to read.
Borders and Bleed
The bleed area is basically the bit that gets trimmed off the edge of the sheet after printing. It is very difficult to print exactly to the edge so a slightly larger area is printed and then trimmed to size after printing. Background colours and images should go into the bleed area to ensure that there are no white lines at the edges after printing. However, text and graphics must stay inside so they don’t get chopped off. It is a good idea to set a border of around 5mm as a ‘safe area’. This is something which in brochure printing you want to really get right.
As mentioned above, you don’t want to include reams of text in your brochure but you need to get the right message across. Use a professional copywriter if necessary but try to get the content across succinctly. Make sure the content is engaging and of interest to your target audience. Most important of all is ACCURACY. Don’t just rely on your computer’s spell checker or a single read through by yourself. Ask a couple of other trusted people to do a proof read too and check for factual accuracy and how the message comes across as well as spelling and grammar. It would be awful to spot a mistake after the finished brochure has been printed!
Brochures offer a very tactile experience so it is important to consider the paper density, finish (such as matt, silk or gloss), binding etc. and there are numerous options available. You also don’t have to stick to the standard A4 sized traditional brochure if you want something a bit different. Again think of what will appeal to your target audience. Maybe a brochure that folds out into a poster showing a map for delivery type customers or something small and waterproof that will clip onto a pram or pushchair for parents of small children.
The last thing to consider is how many to have printed. If you are exhibiting at a trade show you don’t want to run out but on the other hand, you don’t want to waste money on lots of brochure printing if you only need a small amount as you will end up with lots of leftover brochures sitting in your office taking up space.
Whatever you need in terms of brochure printing, please feel free to contact us at Direct CDs and we will be happy to help. You can also find out more about our brochure printing services by clicking here. We hope you have enjoyed our brochure printing information and advice and if we can help in any way please call us on 01920 465023.